Category positioning · Jakarta → Worldwide · Builds two at a time
I build things this market didn't have a name for yet.
Three of them were the first of their kind in Southeast Asia. Two are still running, and I still operate them. Now I find the position nobody occupies in someone else's market, and build the business that owns it.
I can't promise you fifty million views. I can promise you a position where they become possible — and I've built three businesses into positions that did exactly that.
TEARDOWNS: OPEN · BUILDS: TWO AT A TIME · NEXT BUILD SLOT MARCH 2026
01PAY $750
02SEND YOUR HANDLE
03VIDEO IN 72 HOURS
THE FINAL CLUE · JAKARTA · A ROOM THAT SOLD OUT BEFORE IT HAD A CATEGORY
[ The receipts ]
Every number here can be opened on a screen.
- 3
- FIRST-OF-CATEGORY BUSINESSES OPENED IN SOUTHEAST ASIA
- 2
- STILL RUNNING, STILL MINE
- 5
- INDUSTRIES — ENTERTAINMENT, HOSPITALITY, COMMUNITY, EDUCATION, LEGAL
- 50M+
- ORGANIC VIEWS THAT FOLLOWED, WITH NOTHING BOOSTED
THREE CATEGORIES THAT DID NOT EXIST. ALL THREE OPENED FROM ZERO.
Three categories, from nothing. → See what yours could be — $750
[ The work ]
Five categories, from zero.
Not managed, not advised. Built — the name, the audience, the demand and the revenue. Three of them are businesses I still own and operate, which is why the numbers are checkable rather than remembered.
- 12AM WORLD · JAKARTA · 2024
12AM World
Asia's first 360° theatrical audio experience. A horror brand posting in Bahasa, from a standing start.
ASIA'S FIRST 360° AUDIO THEATRE
- THE FINAL CLUE · JAKARTA · 2024
The Final Clue
Indonesia's first immersive murder mystery dinner. Premium ticketed nights across eight partner venues, booked by international operators including Abercrombie & Kent.
GOOGLE'S DEFAULT ANSWER FOR ITS CATEGORY
- ARC JAKARTA · 2023
ARC
A community engineered to convert attention into paid attendance. Recurring weeknights, ticketed, in rooms that were quiet before.
50% RETURN WITHIN FOUR WEEKS
- EURO MANAGEMENT · SINCE 2003
Euro Management
Overseas education consultancy. Strategy, a country-by-country funnel, and the site it runs on.
A COUNTRY-BY-COUNTRY FUNNEL, BUILT FROM ZERO
- AMASSO · JAKARTA
AMASSO
Indonesian intellectual property law firm. Case tracker, AI intake, fee calculator, gated resources.
FIVE CUSTOM TOOLS, NONE OFF THE SHELF
LIVE AND PUBLIC — THEFINALCLUE.APP · AMASSO.APP · SEKOLAHKELUARNEGERI.COM · LEBARONCIGARLOUNGE.COM
Two of these still pay my bills. → Have me look at yours
[ Three in detail ]
What actually happened.
12AM WORLD · JAKARTA · IMMERSIVE AUDIO THEATRE
Eight videos past a million. Nothing boosted.
A horror brand posting in Bahasa Indonesia, run by this team from a standing start. No paid distribution, no borrowed audience, no influencer spend.
Reach is a craft, not a budget line. The same hook-and-edit discipline runs every account I touch.
- 7.6M
- TOP VIDEO
- 4.9M
- SECOND
- 4.3M
- THIRD
- 50M+
- TOTAL VIEWS
THE FINAL CLUE · JAKARTA · TICKETED EXPERIENCE
Attention is easy. Attendance is the test.
Three years ago it did not exist. Brand, website, content and demand were all built in-house, all the way to becoming the default answer for its own category — and Google now returns it as the reference point without a single unit of ad spend behind it.
This is the part most growth work never has to prove: the audience turns up, in a room, having paid between two and two and a half million rupiah a head.
- 10.7K
- FOLLOWERS
- 232K
- VIEWS IN 30 DAYS
- 179K
- REACHED IN 30 DAYS
- 8
- PARTNER VENUES
ARC JAKARTA · RECURRING TICKETED NIGHTS
The test of a room is whether it fills again.
A community built to convert attention into paid attendance — recurring weeknights, ticketed, running in rooms that were quiet before. No discount, no reminder, no paid reach.
Half the room has played before and books itself back in. That is the number that matters, and it is the one almost nobody in growth ever has to produce.
- 6,308
- MEMBERS
- 50%
- RETURN IN FOUR WEEKS
- 70
- THROUGH THE DOOR EACH WEEK
- 3,640
- ATTENDANCES A YEAR
That is the whole method. → Start with the teardown
Four rungs. The first one is $750.
[ The ladder ]
Start where the risk is smallest.
Four ways in. The first is a decision you make in ninety seconds; the last is one you make over a month. Every rung tells you whether the next is worth it.
THE TEARDOWN
72 hours
$750
- A fifteen-minute recorded video, made for you
- Your last twenty posts, marked — why each hook failed
- Ten rewritten hooks, ready to shoot
- One page on the position I think is open in your market
No call. No form. Pay and send your handle.
THE READ
one week
$4,500
- Category read — competitors named, priced, and what each does badly
- The unoccupied position, and what it costs to hold
- Thirty hooks and a ninety-day plan
- Three failure modes, and one page of what I'd do with my own money
- One recorded ninety-minute walkthrough
THE BUILD
four weeks
$14,000
- Three positioning options and a recommendation
- The story and the pricing architecture
- The site, built and live on your domain
- The hook library and the first thirty scripts
- Handover your team runs without me
THE REFIT
two weeks
$6,000
- The Build without the website, for a business whose site is fine but whose position is not
NOTHING IS REQUIRED OF YOU BUT ANSWERS. NO CAMERA. NO SHOOT DAY.
THE BUILD AND ABOVE NEED SOMEONE WILLING TO GO ON CAMERA. THE TEARDOWN AND THE READ DO NOT.
TEARDOWNS: OPEN · BUILDS: TWO AT A TIME · NEXT BUILD SLOT MARCH 2026
The first rung is ninety seconds and $750. → Buy it now
[ What you get in 72 hours ]
Seven hundred and fifty dollars, and here is exactly what arrives.
A video, not a document.
Fifteen minutes, screen-recorded, going through your own posts
Your hooks, rewritten.
Ten of them, in your voice, ready to shoot this week
The position.
One page on what nobody in your market currently owns
No meeting.
Pay, send a handle, receive it in seventy-two hours
IF IT IS NOT USEFUL, TELL ME AND I WILL REFUND IT. NO FORM, NO ARGUMENT.
Send a handle. Get a video. → $750
[ How it runs ]
Ninety days to an engine, then we compound it.
The method, unchanged across five industries
PHASE 01 · DAYS 1–30
Foundation
- Positioning and message tested against real audiences
- Hook library written for your product, not a template
- Shoot cadence set and the first week filmed
- Publishing system live across every surface
- Baseline numbers agreed in writing
PHASE 02 · DAYS 31–60
Momentum
- Full calendar running, three to five posts a day
- Winners identified and rebuilt, losers cut
- Your team filming without me in the room
- First inbound attributed and counted
PHASE 03 · DAYS 61–90
Compounding
- Distribution running on its own cadence
- Conversion surface built where the demand lands
- Search and AI-overview positioning set
- Ninety-day review — continue, adjust, or stop
NEVER DELEGATED
- The positioning
- Every hook that goes out in the first sixty days
- The first thirty scripts
- The weekly review call
- The ninety-day verdict, including when it is no
ACROSS TIME ZONES
- Delivered in English, remotely, from Jakarta (GMT+7)
- The weekly call is fixed to your working hours, not mine
- Files, reviews and approvals all run asynchronously
- I fly in for the first shoot week when it earns its cost
- The method does not change with the market — only the language of the hook does
WHAT YOU OWN
- Every asset, raw and edited, as it is produced
- The hook library, written for your product
- The publishing system and the calendar behind it
- Your audience data, handed over, never held
- No royalty, nothing owed after we stop
Ninety days · Builds two at a time · The plan handed over, not held
Ninety days starts with one week. → Apply for a read
[ Fit ]
I turn most of these down.
This is for you if
- You sell something people pay to attend, download or book
- Your growth is currently bought, and it stops when the spend stops
- You can move on a decision without a committee
- You are ready for six months, not a pilot
This is not for you if
- You want followers rather than customers
- Nobody internal will appear on camera
- Approval runs through three layers of brand governance
- You are looking for the cheapest quote in the room
- You need results before the first month is out
If you read the left column and nodded → Tell me why a slot is yours
EVERY NUMBER ON THIS PAGE STARTED IN A ROOM LIKE THIS ONE
[ The person ]
I still run the businesses I use as proof.
Most people selling distribution have grown one account — their own. I founded two first-of-category businesses in Indonesia from zero and operate them today, which means every method on this page is one I am still paying for if it fails. I studied in Germany, speak on stages outside Indonesia, and have worked in English for as long as I have worked at all.
- 2023Speaker, TEDx University of Essex
- 2022Global Action Ambassador, UN Habitat × YouthNow
- 2022Best Presenter, Global Peace Summit, Istanbul
- 2021Best Delegate, AYIMUN, Kuala Lumpur
- 2019Indonesian National Baseball Team
- BERLINBSc Digital Business & Data Science
- REMOTEPostgraduate, Business Management
Worked, studied or spoken in
JAKARTA · BALI · BERLIN · ESSEX · ISTANBUL · KUALA LUMPUR · SEOUL · TAIPEI · SINGAPORE · PHNOM PENH
I still run the businesses I use as proof. → Let me look at yours
[ Apply ]
Tell me which rung, and why it is yours.
The teardown needs none of this — pay and send a handle. This form is for the Read, the Build and the Refit. Answer it properly and I can tell in one read whether this is work I can do.